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A Decade of Roberto’s

Homegrown DIFC’s lifestyle dining pioneer reflects on 10 years of innovation
and looks forward to the future

In 2012, an original concept boldly stepped into the lifestyle dining space in Dubai’s fast-growing DIFC district. That restaurant, Roberto’s, has carved out its own special place on the Dubai F&B landscape as a trend-leading modern Italian restaurant, and has generated a reputation as a brand that has never rested on its laurels. By being first to adapt to the ever-changing Dubai demographic, Roberto’s blazed the trail for other restauranteurs who had a vision but had very few homegrown references of success to benchmark against. Since opening in DIFC, Roberto’s has become one of the rare Dubai origin dining concepts that has successfully gone international and has become an important DIFC homegrown restaurant.

Over the last decade, the Roberto’s brand has grown into an icon on the UAE scene and has ventured into international markets and culinary verticals with great success. Needless to say; it has been a busy period for the team behind the brand. Plans are afoot for the brand to grow a bigger footprint in the Middle East and to also expand operations to new destinations in the Asian market.

The brand has made great strategic moves and has shown great agility by creating “Roberto’s at Sea” in 2020 - a unique maritime adventure on a 52-foot yacht with a private chef, waiter, and bar service.

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