The plenary sessions began with a captivating talk by Steven van Belleghem, a Customer Experience Enthusiast, who outlined the journey from customer service aspiration to actualization, likening companies to 'Diamonds in the Rough' striving for CX excellence.
Mona Faraj, Managing Director of the Middle East chapter of HSMAI said, "As we celebrate the opening of 6th annual ROC Middle East Commercial Strategy Conference, we use this opportunity to chart the future of our industry together with hospitality pioneers from this region.This is a gathering of commercial thought leaders from sales, marketing, revenue management, distribution, hotel brands, and owner groups gathered to share current and future trends. We look forward to covering a wide range of topics, discussions, and best practices, led by world-class regional and international experts in our industry and use this event as a platform to share common goals and achieve greater results as tourism gathers momentum over the coming months."
Hoor Al Khaja, Senior Vice President, International Operations Dubai Department of Economy and Tourism (DET), commented: "Events like the annual ROC Middle East Commercial Strategy Conference further highlights Dubai's status as one of the top three global cities for business and leisure in line with the goals of the visionary Dubai Economic Agenda, D33. It also showcases the collaborative efforts between the government and private sectors to bolster the city’s tourism industry, as well as drawing attention to the multifaceted destination proposition that forms the cornerstone of Dubai’s ambition to become the best city in the world to visit, live and work in. The insights we gather here from industry experts reflect the broader strategy of Dubai's Department of Economy and Tourism to shape the future of the hospitality industry and further accelerate momentum across the tourism sector.”
HSMAI strongly advocates the importance of sharing best practices as a means to enhance performance in the industry and region and ROC Stars represent the exceptional individuals within the hospitality industry who have made a significant impact.
